About Us

 

FAB Marketing Solutions was founded by Award Winning Retail Expert Alison Hitchen.

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With an outstanding background as a UK based entrepreneur and over 18 years of retail marketing experience, Alison brings both her passion and her expertise to her business to ensure her clients receive the best possible service.

 

Alison launched her business in 2012 after a long career in the retail sector  managing nationwide retail campaigns for over 250 stores, working closely with buyers, merchandisers, operations and supply chains to deliver over £90m of campaign sales per year.

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Alison's passion is retail, therefore it is now her mission to ensure that retailers are armed and prepared to be one step ahead of their competitors and have their shops & online stores un-indated with happy returning customers .

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FAB Marketing work with a variety of retailers on a 1-2-1 basis to consult on their retail marketing strategies which includes their instore campaigns, POS positioning, Merchandising, product ranges, supply chain, monitor their competitor activities, direct mail, and link all this together with online activities such as website effectiveness, email campaigns and social media.

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Alison has won a number of awards since launching her business including Winner of Business 2012 where she had the pleasure of meeting Sir Richard Branson for a one-to-one mentoring session, Winner of 'Best Newcomer of the year 2015' at the Lancashire In business awards 2015. and Finalist of the Business Accelerators Awards 2012 headed up by BBC2'S Dragons' Den Deborah Meaden.